Multiple sizes
Boba! Bubble Bar Brand
A branding project for a bubble tea shop including logo and collateral. To capture the bouncy essence of bubble tea, soft colors and round shapes and edges are utilized. The brand’s main color is a reference to taro milk tea, one of the most notable flavors due to its bright lavender color. The bold, rounded typeface was made to mimic the way tapioca pearls stick together at the bottom of the cup.
