4.8 in. can
Fizzle Energy Drink
A cheeky energy drink that is marketed towards individuals experiencing severe burnout. Inspired by the feeling of being overwhelmed but unable to do anything about it, bright colors scream in your face as the incoherent ramblings of a burnt-out creative fade into the back, adding texture to the can’s design. The copy on the can is vulgar and sarcastic as a way to make a connection with the customer, positioning the drink as a relatable solution to fizzling out.
